Why we do what we do

In the last several days, I've heard some amazing success stories. The owner of an Italian grocery store told her rep that the ad she has been running for the last few weeks has brought in over 100 new customers. This increase has taken her year old business into the black. A dentist who has been running an aggressive program featuring full color full page ads for the last year doubled his patient base in 2010 over his 2009 count. He launched the program because he needed enough business to bring his son into the practice. Our advertising allowed him to realize this goal. He now hopes to keep growing to bring a son, currently in dental school, into the practice in a few years.

Henry Ford once said that "a business that makes nothing but money isn't much of a business." Of course our primary goal for doing what we do is to make money but we accomplish much more than earning a paycheck. We help our customers to be successful and to achieve their goals. My rep made a nice buck helping the dentist mentioned above, but the dentist made a lot more money and he was able to realize a lifelong dream of building a practice that he could leave to his sons as his legacy. I for one get a great feeling from helping good people achieve their life's goals. Keep this in mind when everyone is saying "NO" and you're wondering why you ever got into advertising.

Keep Smiling, Keep Selling!

Thanks Jim Busch