The 3 "V's"

Sales people are professional communicators. Everything we do and say delivers a message, positive or negative, to our customers and prospects. The "3 V's" are the primary components of communication with the people we meet. They are Visual--Verbal and Vocal.

Visual is how we look, how we dress, and how we move. Sales people should think about dressing professionally and how they move. Of particular importance is a good smile

Verbal is the words we use. Our words should be grammatically correct, we should avoid jargon and speak in the language of the customer's business.

Vocal is often overlooked by many communicators. How we say something is almost as important as how we say it. Listen to your customers and match their verbal rhythms. Vary your tone for variety and emphasis. Listen to professional speakers (actors, politicians etc.) to learn how they control their voice.

Since communication is central to a sales career, we should constantly be aware of how we deliver our messages and constantly look for ways to polish our skills

Keep Smiling, Keep Selling!

Thanks

Jim Busch