I have been working with one of our reps in her territory. We have done major presentations to several of her customers. We used research to educate them about the market and gave them some advice on their marketing and some creative ideas for their ads. We acted as true consultants and provided these customers with some useful information. These presentations not only ended in some nice sales but also changed the reps relationship with the customers. She told me that since our presentations these customers always welcome her when she visits them and they even return her phone calls promptly. These customers no longer saw her as an annoying sales rep but as a valuable resource for their business. To get respect you need to earn it.
Keep Smiling, Keep Selling!
Thanks
Jim B
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