E-mail Checklist

E-mail has become an essential tool for salespeople. Many customer's prefer to be contacted by e-mail. When sending an e-mail use this simple checklist to ensure your e-mails communicate the right message. Use the acronym S.E.N.D. This stands for"

• Simple--complex messages are hard to read and confusing
• Effective--is your key message clear and easy to understand
• Necessary--is this information the customer needs or wants to know
• Done--did you include all of the information the person receiving the e-mail will need to take action

Every word you speak or write to a customer helps shape their impression of you. Taking a few moments to review your e-mails and quickly doing the S.E.N.D. review will help brand you as a true professional and an effective communicator.

Keep Smiling, Keep Selling!

Thanks

Jim Busch