Think Fast--You customers do!

In his book "Blink" author Malcolm Gladwell addresses the subject of "rapid cognition." Researchers have found that people tend to form opinions of others within 2 seconds. This means customers have made up their mind about you before you ever have a chance to speak a word. This is why, like a stage actor, you have to be hyper conscious of your "entrance." You should walk into a customers business like you are there for a reason. You should step confidently and smile. Hunched shoulders or a halting speech will leave the wrong impression. From the moment you get out of the car you are on stage! Doing this has the collateral benefit of increasing your confidence. There is evidence that if you fakes it until you make it, your positive body language will transform your outlook.

Keep Smiling, Keep Selling!

Thanks

Jim Busch