The #1 cause of objections

I believe the leading cause of objections is bad timing on the part of the salesperson. When a sales person makes a recommendation before identifying the customer's problems and proving the value of his publication the customer is bound to object. They have no reason to buy because they don't see how buying an ad can benefit them. Closing becomes easy and objections rarely occur when the sales person asks good questions about the customers needs and then proposes a solution to the solve their problems. Making a recommendation before clearly identifying a customer's is setting yourself up for failure.

Keep Smiling, Keep Selling!

Thanks

Jim Busch