Bad news always travels faster than good news, so we need to help it along. The Commerce Department just announced that consumer sales rose again in February. This means that the retail economy has increased steadily for the last 5 months. Auto sales are also on the rise. We need to read the business pages and websites to familiarize ourselves with the positive statistics. I make a point of sharing this information with every advertiser and prospect. Some people are still a bit shell-shocked from the recent recession and this stops them from advertising and taking part in the recovery. We all need to convey the message that things are looking up and that if they don't go after the business they competitors will.
Keep Smiling, Keep Selling!
Thanks Jim Busch
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