Let the good times roll

Many pundits are saying that the recession will linger because consumers will continue to limit their spending even after the economy rebounds. Recent research conducted by Acxiom Corp. says this might not be the case. Their study describes 36% of consumers as "potential rebounders" who will begin to spend again as soon as the economy shows signs of recovery. Another 46% fall in the "status quo" category. These people plan to maintain their current level of spending as they have through the recession. Only 18% are "digging in" and planning to reduce their expenditures. This is good news for our advertisers. All three of these groups are "opportunistic" and are receptive to offers that will save them money. This is more proof that now is the time to advertise.

Keep Smiling, Keep Selling!

Thanks Jim Busch