As advertising sales people we need to be out of sync with the rest of the world. This week when everyone else is getting ready for Easter, we should be thinking about the Memorial Day holiday at the end of May. We should always be thinking six to eight weeks into the future and talking to our customers about their plans. Why so far ahead? Thinking long term gives you a jump on the competition allowing you to tie up the advertiser's seasonal budget. You also reduce your deadline stress and have the time to design great ads. I've found that customer's appreciate being reminded of upcoming marketing events. This give them time to make plans and order in merchandise. As their consultant you are helping them plan to be successful.
Keep Smiling, Keep Selling!
Thanks Jim Busch
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