Frank Luntz Part 2

Yesterday I shared several of communications expert Frank Luntz's rules for getting you point across. Here are several more of his "10 Rules"

Rule #3 Credibility is as important as philosophy
Rule #4 Consistency matters
This two rules are simply about doing what you say and saying what you do. By being scrupulously honest and deliver a consistent message. You must first convince a customer of your credibility before you can convince them of anything else.

Rule #5 Novelty Offer Something New
Visiting a customer over and over saying the same thing is virtually useless. Customers will tune you out unless you have new to say. If you bring fresh new ideas or information the customer will have a reason to listen to you.

Keep Smiling, Keep Selling!

Thanks Jim Busch