Turn down the pressure

New salespeople often ask me "How do I avoid coming off as a high pressure sales person?" This is a real concern because nothing turns off prospects more than pressuring them. Here is some advice from Frank Bettger's "How I raised myself from failure to success in sales." This book, written over 70 years ago is a sales classic and just as practical today as it was in the 1930's. Bettger said as long as he remained focused on the helping the customer and doing what was in their best interest, the customer would not feel pressured. If we get wrapped up in making the sale instead of helping the customer we start putting the pressure on ourselves. We can not avoid communicating that pressure to the prospects. It may sound paradoxical, but the best way to get what you want is to focus on helping other people get what they want.

Keep Smiling, Keep Selling!

Thanks Jim Busch