Frank Luntz Part 3

In a continuation of the series here are Frank Luntz's next 2 rules for communication:

#6 Sound & Texture matter. I am a firm believer in carefully choosing your words. I like to rehearse my presentations until they are just right. I am concerned not only with the meanings of the words but also the rhythm of my sentences. Try to make your points in threes (IE. Lock Stock & Barrel or Hook, Line and Sinker) Items grouped in this manner are easier to remember

#7 Speak Aspirationally When you talk to people about their personal goals and dreams you will have their full attention. Don't talk just about their advertising but how it will help them achieve their objectives.

Keep Smiling, Keep Selling!

Thanks Jim Busch