After two of the worst years in its history, economists are predicting the auto industry will begin to rebound in 2010. They are predicting that consumers will act on the pent up demand for new cars. They are forecasting that Americans will buy 12 million cars and light trucks in the coming year, up about 20%. They believe these sales will be driven by the need to replace aging vehicles and the stability of the credit market which will lead to a resurgence of vehicle leasing.
Now is the time to start calling on auto dealers again. The dealerships that benefit from increasing auto sales will be the dealerships that reach out to consumers with an aggressive advertising program.
Keep Smiling, Keep Selling!
Thanks Jim Busch
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