A great giveaway

Here's an idea for a great customer giveaway item that is inexpensive and will leave an impression on clients. When you call on a potential advertiser, ask for an extra business card. At an office supply store purchase some luggage tag size laminating pouches. Have some business cards printed up with a message "Courtesy of (Name of your publication)" or some similar message. Place the cards back to back, laminate them and attach the strap. Take it to the customer on the next visit. Everyone likes to see their name, so this gift will be greatly appreciated. I've even had customers ask for additional tags for their luggage when they are preparing for a trip. This makes a much better impression than a cheap pen or other trinket, costs only pennies and your name is right there on their briefcase. This is a great tool for trade shows or community events as well, you can engage the customer in conversation while making It is little things like this that set you apart and build relationships.

Keep Smiling, Keep Selling!

Thanks Jim Busch