Proposal Idea

Smart advertising sales people know selling programs is much better than selling accounts one ad at a time. A simple way to make a program recommendation is to use a calendar. Microsoft Outlook allows you to easily set up calendars for each of your client. Simply plug in the type of ad and where it is running on the appropriate day. This allows the client to quickly scan the month and visualize their program. You can also save these files and keep a record of the customer's history. If you have an especially strong relationship with an advertiser you can create a calendar that includes all of his advertising including the programs they run with your competitors. This gives you more control over the clients advertising and positions you as a consultant.

Sales is about communication with prospects and advertisers. Using calendars is an excellent way to clearly communicate the program you are proposing. I suggest you include a map with every proposal you give an advertiser.

Keep Smiling, Keep Selling

Thanks Jim Busch