Happy Groundhog Day

Today is the day the fate of the climate for the next 6 weeks is determined by the observative powers of a groggy rodent. That may not be exactly true but this is the first day that people begin to think of the spring. As advertising salespeople we need to live months ahead of "normal" people. We need to have time to contact clients, develop programs, have layouts prepared and get everything to the printer before deadline. We also have to get to the customer before the competition. This is why early February is the time I start talking to my customers about their goals and plans for the spring. When spring finally arrives I'll be talking to them about their summer program.

The early bird may get the worm but the early rep get the ad. It is never too early to start selling a program to a prospect.

Keep Smiling, Keep Selling!

Thanks Jim Busch