Selling Shopping Centers

Gang pages for shopping centers can be a good source of revenue. They give you an opportunity to land businesses that will not advertise otherwise. Many strip centers and malls have advertising/promotional budgets. Often stores are assessed an advertising fee based on the square footage of their store. In larger centers look up the center office and ask for the public relations person. Give that person a presentation highlighting how your publication is an effective use of their advertising funds. You may need to do this presentation to the merchant group.

Smaller centers may not have an officially designated PR person so you'll have to do some detective work. Call on the merchants and try to determine which business person has the most influence on the group. You need to win this person over and enlist their support in getting the others to participate.

Ideally you should recommend a regular program. It is a great deal of work to close the first sale but these frequently turn into regular advertisers.

Keep Smiling, Keep Selling!

Thanks Jim Busch