Talk about their favorite people

The best way to keep a customer engaged is to talk about what interests them. One of their favorite things to talk about is their customers. As a sales rep, this should also be one of your favorite subjects as well. Customers are what we sell. The more you know about a prospect's customers, the better job you can do creating a program that will reach their target market. Here are four basic things you want to know about their customers

Are they:

• Young or old (The age of a typical customer)
• Rich or poor (The household income of a typical customer)
• Near or far (How far will customer's come to do business with the prospect)
• Male or Female (The gender of a typical customer)

It is important that you know these basic facts before crafting a recommendation. This information will help you choose where to place an ad and what to say in the copy.

Keep Smiling, Keep Selling!"

Thanks Jim Busch