I was traveling over the weekend and found a great magazine article in an airport news stand. I high recommend that anyone in sales pick up the current edition (March/April 2010) of Scientific American Mind. This magazine features an article titled the Power to Persuade written by Kevin Dutton. This article covers the psychology of persuasion and offers simple yer effective ways to gain agreement. I can't think of a better way to invest (a whopping $5.95) in your career.
Keep Smiling, Keep Selling!
Thanks Jim Busch
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