The 4 C's of Communication

As professional salespeople we are professional communicators. People buy things from us because we communicate the value of our products to them. Here are 4 things to think about when engaging a customer.

The 4 C's

1. Credibility--Everything you say must be believable and verifiable. Customers will know if you are stretching the truth. Lose credibility and you lose the sale
2. Clarity--To make sure your message is easily understood use simple words, short sentences and only try to communicate one or two ideas. Ask for feedback to make sure the customer "Gets It."
3. Consistency--Your body language and your tone should send the same message as your words. Stay on point and don't ramble.
4. Conversation--A sales call is not a lecture. Ask a lot of questions to keep the customer talking. Customers only buy when they are engaged.

The 4 Cs are the hallmarks of an effective communicator and they will make you a better salesperson.

Keep Smiling, Keep Selling!

Thanks Jim Busch