The Dynamic Duo, Print and Web

Google commissioned research firm Clark, Martire & Bartolomeo to do a study into the synergies of print and Internet advertising. Here is some of what they found:

• 67% of people who are interested in something they see in print will go to the web to do more research and 70% of these people follow up with a purchase
• 48% said that seeing an item in print after seeing it on the web made them more likely to trust the product and 52% said they were more likely to purchase it
• 30% of Internet using print readers said they have gone online to research a product they saw in print

This study clearly shows that print products and web products can mutually support one another. If people want their web ads to pull more business, print is the tool to use.

Keep Smiling, Keep Selling!

Thanks Jim Busch