Shoppers are on the move

The respected research firm Accenture Global Services recently released a report that details consumer shopping trends in the post recession period. The report titled "The Road to Recovery, Consumer Behavior in the New Economy" found that:

• 48% of consumers were more likely to be shopping for better deals as a result of the recession.
• Only 23% of consumers plan to remain loyal to their current providers
• Nearly 70% of consumers have changed a provider in at least one category in the last 6 to 12 months

What does this mean for businesses? There are many potential customers shopping for new places to satisfy their needs and wants. These shoppers will have to turn to advertising to find new suppliers. The businesses who advertise aggressively can tap into this consumer discontent to build their account base. It is up to us to help them get the word out.

Keep Smiling, Keep Selling!

Thanks Jim Busch