After 2 dismal years the auto industry is poised for a rebound. Both J. D. Power and CSM are projecting a minimum of a 15% increase in new car sales over 2009. Bear in mind that many dealerships closed in this period so the surviving dealerships should gain even more. Dealerships should begin to advertise aggressively now. The dealers who reach out to consumers are going to get the lion's share of this new business. This could be the difference in making up their recession losses or going deeper into the red. Their ads should focus on giving value to the consumer and on the stability of the dealership.
Keep Smiling, Keep Selling!
Thanks Jim Busch
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment