Now is the time for used car dealers

The summer of 2011 is shaping up as a "Golden Age" for used car dealers. There is a shortage of used cars which is driving up prices and increasing their sales volumes. Expert believe that this situation will end in the fall or winter of this year so they need to move quick. The shortage is causing buyer to expand their search so it is a great time for a dealer to promote themselves. This is also a good time for a "Buying clean used cars" ad. If they can buy from a private individual their margin is much better than if they have to compete for a limited supply of vehicles at the auction. Many dealers are flushed with cash right now, so it is a good time to start a relationship. Don't neglect new dealers as well, they are looking for buyers with saleable trade-ins.

Keep Smiling, Keep Selling

Thanks

Jim Busch

Auto Rebound

After 2 dismal years the auto industry is poised for a rebound. Both J. D. Power and CSM are projecting a minimum of a 15% increase in new car sales over 2009. Bear in mind that many dealerships closed in this period so the surviving dealerships should gain even more. Dealerships should begin to advertise aggressively now. The dealers who reach out to consumers are going to get the lion's share of this new business. This could be the difference in making up their recession losses or going deeper into the red. Their ads should focus on giving value to the consumer and on the stability of the dealership.

Keep Smiling, Keep Selling!

Thanks Jim Busch