With the growing popularity of electronic filing many people will get their income tax refund much earlier this year than in the past. Now is the time for your customers to aggressively go after this windfall. In this post recessionary period I would suggest copy that promotes "investing your refund" or "let your refund pay you dividends." This is particularly useful for companies that sell energy efficient products or home improvements that offer long term savings to the consumer. Businesses that offer leisure or luxury items should emphasize value and savings. Starting the program now and continuing it through tax season means that your customer will catch the early filers and will achieve top of the mind awareness by staying in front of the procrastinators.
Keep Smiling, Keep Selling!
Thanks Jim Busch
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