Take Control of Your Customer's Advertising

Managing their advertising is a task most business people do not enjoy. Tracking what adds are running, when they are running and where can be cumbersome. Offer to help your customer, set up a calendar or a spreadsheet for the customer that lists all of his/her advertising. This has several benefits:

• It means you know where the customer is running
• You demonstrate your willingness to help the client
• You act as a defacto consultant with the ability to influence the customers advertising decisions

If you do this you eventually will be able to direct more and more advertising to your publication. You should be totally honest with the client and make recommendations like you were the owner of the business. By doing this you will own the owners trust.

Keep Smiling, Keep Selling!

Thanks Jim Busch