Noted PR executive and futurist Marian Salzman spoke recently to the Rivers Club in Pittsburgh. She identified the "the 100 top PR trends" that will define the next decade. Of interest to the free and community paper industry is the rise of "hyperlocalism." In her address Salzman said "It's local empowerment--people want to know more about each other, but in a hyperlocal setting, within 5, 6 or 7 miles." This trend explains the growth of Community Papers even as metro dailies and national magazines struggle to hold readers. We've known for a long time that people are most interested in news and buying information that's local, that has a direct effect on them. Talk to your advertisers about this trend and explain to them why free and community papers are the best place to reach consumers.
Keep Smiling, Keep Selling!
Thanks Jim Busch
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