A study conducted by the Promotion Marketing Association found that coupon redemption doubled in the first half of 2009. This is indicative of the changes in consumer behavior during the recession. Consumers are much more interested in value that they were just a few years ago. This is good news for the print industry. While Internet couponing is on the rise, print is still the best way to deliver coupons to the public.
When designing a coupon offer make sure it is clear and easily understood. The best possible coupon contains the magic word "Free". Coupons that offer a dollar amount off are also very effective. Avoid complicated offers and too many conditions which limit the redemption of the coupon.
Keep Smiling, Keep Selling!
Thanks Jim Busch
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