Americans are loving coupons

Coupon usage was in decline for almost a decade until the recession hit. Coupon redemption has steadily increased for the last 2 years. The second annual Benchmark Survey of Coupon Behavior found that 62% of online shoppers frequently look for coupons before making a purchase and 12% never make a purchase without looking for a coupon. Families are more likely to use coupons with 73% of moms joining the ranks of coupon shoppers. Much of the recent research on coupons has been focused on online shoppers but I believe the research holds true for retailers. Online or offline; shoppers are looking for a deal these days. Free and community papers are perfectly positioned to take advantage of this trend. Smart shoppers have always known our publications are the best source for great deals. The recession has turned almost everyone into smart shoppers.

Keep Smiling, Keep Selling!

Thanks Jim Busch