Many of our customers are service businesses but this doesn't mean they can't promote their business during the holidays. Studies have shown that since the recession consumers are looking for more practical gift giving ideas. This opens an opportunity for service businesses to sell gift certificates or gift cards. Selling gift certificates offer a number of benefits. This can help cash flow in a slow period of the year and regular customers buying certificates to give to friends and relatives may introduce new customers to the business. Also remember that many gift certificates are never redeemed allowing the business owner to keep the purchase price. If a business doesn't have gift certificates, blank forms can be purchased at any office supply store.
Keep Smiling, Keep Selling!
Thanks Jim Busch
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