Three ways of looking at an ad

Before talking to a customer you should consider your recommendation from three different angles. Obviously you should think like a sales person using your knowledge of your products and marketing to craft a good program. You should look at it from the customer's perspective. How will this help the business? How will it impact the bottom line? Doing this will help you explain the program as a sound business decision. Finally you should think like a reader. Will the program attract the consumer's attention? Would the offer or information in the ad motivate a shopper to patronize the customer's business. Thinking this way will help you to paint a clear picture of who the ad will attract for the business. Putting yourself in the shoes of your customer and the customer's customer will add credibility and power to your presentations.

Keep Smiling, Keep Selling!

Thanks Jim Busch