The title of this blog may appear to be written in some odd old forgotten language but it holds the secret to long term business success. DWYPYWD is an acronym for "Do What You Promised You Would Do!" This is the essence of customer service and it is at the core of integrity. In this post Enron, post bank crisis era, surveys have found that less than 10% of Americans associate the words "business" and "trust." Advertising people are held in even lower regard. In order to get clients to trust us we have to be 110% honest and accurate.
Keep Smiling, Keep Selling!
Thanks Jim Busch
About Me
- Jim Busch
- After more than 30 years in sales and advertising I have to agree with Jerry Delafemina who said: "Advertising is the most fun you can have with your clothes on." I am currently employed as the sales trainer and research consultant for Trib Total Media in Pittsburgh Pa. I also am available for freelance training and speaking assignments. There is nothing I enjoy more than helping sales people and sales managers to be successful.
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