This is a oldie but goodie. This sales question may seem a bit cheesy but, if positioned right in a call, it provokes interesting responses. After I have built rapport with a prospect, I will ask them "If you had a magic wand and could change anything about your business, what would you change?" This is a great way to uncover customer concerns and learn about their goals. I am a firm believer that anything that gets the customer talking about their business, puts you that much closer to closing a sale.
Keep Smiling, Keep Selling!
Thanks Jim Busch
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