January is traditionally the time to run "Resolution" ads. Health clubs, weigh loss firms etc. who want to cash in on this desire to remake oneself in the new year should begin running now. By running in December this firms create top of the mind awareness. By running regularly their business will be the first place shoppers turn to when people are ready to remake themselves after the first of the year. If they wait until after New Years Day to advertise they will lose out to firms who have established themselves in the mind of the consumer.
Keep Smiling, Keep Selling
Thanks Jim Busch
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