Its, "Like" , a good idea

Maintaining a like ad file is one of the easiest and most effective things you can do to help close sales. This is simply a file of sample ads from your publication. I file mine by category (Plumbers, Restaurants etc.) so that when I am going to meet a prospect I can easily pull examples to show them. As they say "A picture is worth a 1,000 words" so this is much easier than describing what you want the customer t do. Like ads also serve as a de facto thrid party story, seeing ads that other businesses ran in your publication helps prospests to see the value of running. This is what psychologists call "social proof", if others do something first, it is easier to accept doing it yourself. I also keep files for things like "good half page ads" or good use of color" to use when selling these features. These files also help when formulating good questions or designing spec ads.

Try it you'll "like" it.

Keep Smiling, Keep Selling!

Thanks Jim Busch