People notice things that are out of the ordinary. When you scan a page of any publication, most of the elements on the page are either perfectly horizontal (Lines of Copy) or perfectly vertical (Columns). If you want to standout break this pattern. Try placing a major element of an ad on an angle. Place the headline through the center of the ad, angle an illustration. This takes a little more work but will really make your ad stand out.
Keep Smiling, Keep Selling!
Thanks Jim Busch
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