When I am trying to land a new account, I will often visit the business without introducing myself before making the 1st sales call. I look around and talk to the employees. I also try to take a digital photo of the business. I give this to my artist to use in a spec ad. By using a picture of their business I virtually ensure that the owner will look at my spec and will discuss it with me. This helps them to visualize advertising in my paper.
Keep Smiling, Keep Selling!
Thanks Jim Busch
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment