One of my favorite questions to ask potential customers is "What led you to get into this business?" This simple question can reveal a lot about the client. You can learn what makes them tick and about their vision. This is often an emotional thing for a prospect and allows you to tap into what motivates them. Sometimes in the day to day grind of operational details they forget their dreams, by reminding them of their original motivation you can leverage their passion for their business to close a sale.
Keep Smiling, Keep Selling!
Thanks Jim Busch
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