"Scratch their back"

As sales people we are always looking for leads. In addition for looking for leads for ourselves, we should also keep our eyes open for leads for our customers. If a client tells us that he is planning to remodel their store, hook them up with your electrician, contractor, plumber etc. customers. This provides a benefit for both the store owner and the contractors. These clients will remember you when they need to advertise. Like they say "You scratch their back, they'll scratch yours."

Keep Smiling, Keep Selling!

Thanks Jim Busch