Creativity is the stock and trade of advertising salespeople. Creativity is simply taking several different concepts and putting them together in a new arrangement. The more pieces you have access to, the larger number of creative combinations you can make. For this reason I advise sales people to read widely and collect ideas from as many sources as possible. The U. S. Marine Corps has a required reading list for every grade of enlisted man and another for officers. This list includes novels and essays as well as military texts. They understand that a well rounded person will have a better understanding of his fellow men and will be more creative. This is just as true for sales people as for our Leathernecks.
Keep Smiling, Keep Selling!
Thanks Jim Busch
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