Newspaper advertising statistics

The Newspaper Association of America has just released its report on advertising revenues for the 1st quarter of this year. According to their survey, overall newspaper advertising revenues fell 9.7%. Newspaper print revenues fell 11% but this was offset by a 5% increase in online revenues. The NAA sees this as a positive trend because of the double digit losses in the previous two years. Newspaper classified revenues dropped a full 14% which is much healthier than the 42.3% loss in the 1st quarter of 2009. The good news is the recession is finally starting to recede, the bad news is that it is still tough out there. These are newspaper stats and I believe the free paper industry is doing much better. The real take away is that we need to be on our A game every day and on every call. We need to hone our skills and work harder than we ever have.

Keep Smiling, Keep Selling!

Thanks Jim Busch