When you discuss customers be careful of your language. Words rapidly become thoughts. If you call your customers "idiots" or "cheapskates" this will affect your thinking. There is no quicker way to ruin your chances of making a sale than negative thinking about the prospect. You need to believe the customer is likely to buy from you. Also by saying these things about the customer you are shifting the responsibility for a no sale from yourself to the prospect. Just because someone doesn't buy from you does not make them an "idiot". Jeffrey Gitomer defines a "customer who isn't interested" as a "customer confronted by an uninteresting sales person." Keep your language about prospects and customers positive. Complaining never made a sale for anyone.
Keep Smiling, Keep Selling!
Thanks Jim Busch
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