The Value of Coupons

I've had customers give me this objection when I've recommended coupons: "I'm not going to pay you to give away my product." Many business people feel that coupons are just a fancy way to pick their pockets. Research indicates that this is incorrect. Scarborough Research has found that grocery shoppers who use coupons generally spend $6 to $10 more than customers who don't. Other researchers have found that restaurant patrons who use coupons have significantly larger "tickets". The psychology of this phenomenon is simple. When people feel they are getting a "deal" this gives them "permission" to splurge. When they have a buy one get one dinner coupon they feel this justifies purchasing high profit items like desserts or wine. In some industries this equates to $7 in increased sales for every dollar of coupon redeemed. You can tell your customers that coupons not only attract new customers but they also increase sales.

Keep Smiling, Keep Selling!

Thanks Jim Busch