Advertising is always a good idea, post recession advertising is a great idea. A recent Gallup poll found that 48% of consumers were more likely to be shopping for better deals as a result of the recession, while only 23% intend too stick with their current providers. Even more important they found that 70% have changed a supplier in at least one business category in the past 6 to 12 months. When people are in the market and actively looking for value advertising is more important than ever. Businesses have to tell the public that they offer the value that post recession shoppers are seeking. Advertising is the best way to do this.
Keep Smiling, Keep Selling!
Thanks Jim Busch
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