Something for a rainy day

I was in the field with a rep talking to a garden center customer about the results of his advertising. He complained about business but did not blame our publication. It had been a very rainy week and his traffic was down. Since most of his display area was uncovered, few people came in wet weather. We suggested he tie a discount to the weather. We included a "Bring your raincoat" offer. Any shoppers who visited his store while it was raining earned a 15% discount. This discount not only brought in shoppers on rainy days but generated a buzz about the business among local gardeners. Since his overhead was the same when it was raining and when it was sunny, this coupon helped the cash flow of his business during our rainy summer.

Keep Smiling, Keep Selling!

Thanks Jim Busch