Over the weekend I had a change to watch "Art & Copy." This is an excellent documentary film on the advertising industry. I particularly enjoyed the interviews with industry veterans and the stories behind some of the best known advertising campaigns in history. While the emphasis is on broadcast advertising, the creative processes shown in the film will be very familiar to anyone who works in any part of our industry. I rented this PBS produced film from Netflix, so you should be able to find it. I believe you will find it fun to watch and informative.
Keep Smiling, Keep Selling!
Thanks Jim Busch
Sunday, June 27, 2010
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