ar. When their big day comes around, take them a card or perhaps a cupcake. This gesture will produce results far out of proportion to the small cost of doing this. This practice sets you apart from all the other sales people that call on them. Because this is a personal touch, they realize that you care about them rather than just about their money. This deposit into their "emotional bank account" will pay off if something goes wrong or you need a favor from them in the future. For bonus points, try to get the secretary's or receptionist's birth date as well. It never hurts to have these folks on your side as well.Keep Smiling, Keep Selling!
Thanks Jim Busch
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