I belong to the Media Association of Pittsburgh. A few months ago I heard Frank Marmion speak. Frank is a well known figure in our local advertising market having founded and run his own advertising agency for the last 40 years. He is Frank's advice for advertising sales people:
"Don't sell space...sell success! Your job is to go to advertisers with creative ideas to stimulate their success."
This is good advice for any one in our business.
Keep Smiling, Keep Selling!
Thanks Jim Busch
Thursday, May 13, 2010
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