Spend other peoples money

If you have customers who sell name brand products always ask about CO-OP. Most CO-OP dollars go unspent. When you get right down to it, CO-OP dollars belong to the customer. When a customer buys product from the manufacturers a portion of the price is put into an advertising account. Many of your customers have CO-OP plan information gathering dust in their offices. Ask them for this and review the plan requirements. The account usually has a password to use when contacting the CO-OP coordinator at the manufacturer. Customers usually don't have time to research the CO-OP plan. Be proactive and offer to do the leg work for them. This will allow you to attract new advertisers and get bigger programs from current accounts. More on CO-OP tomorrow.

Keep Smiling, Keep Selling!

Thanks Jim Busch