U.S. auto sales increased 20% in April. This is not only great news for the U.S. auto industry, but for the U. S. economy in general. Whenever I hear something like this I make a point of sharing the good news with as many people as possible. Most people like to complain and talk about how the world is rapidly going to hell in a hand basket. If you take the positive tack, you stand out from the crowd and become a refreshing change from the negativity so prevalent today. I will not even talk negatively about my competition. As the bearer of good news you will find that you will be much more welcome at most businesses. Another effect of consciously staying positive with customers is that you will find yourself actually becoming more positive and optimistic. This "fake it until you make it" effect has been proven by numerous studies. Since attitudes are infectious you positive attitude will put your clients into a buying mood. Take some time every day to scan the papers and the web looking for good news to share with your customers. Even if they don't want to talk about advertising take some time to share the "good news." After a short time prospects will be happy to see you walk into their store and you will be able to convert this relationship into sales.
Keep Smiling, Keep Selling!
Thanks Jim Busch
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